1177 Avenue of the Americas is in the center of it all. Located in Midtown near Times Square and Rockefeller Center, this retail space is perfectly positioned to welcome hundreds of customers every day. Silverstein Properties saw the opportunity to offer it as a casual restaurant with outdoor seating - perfect for people watching in the hustle and bustle of NYC.
We aimed to capture the energy of the city in the exterior CGI of the building, including the yellow taxis that are synonymous with NYC. The cafe was brought to life with an interior CGI of people from all walks of life enjoying a cup of coffee.
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