1. Introduction
Walk the Room (“we,” “us,” or “our”) provides SaaS-based tools and software products for real estate professionals through our website walktheroom.com (the “Site”). We are committed to protecting the privacy of all visitors to our Site and complying fully with the General Data Protection Regulation (GDPR) and other applicable European data protection laws.
We collect only the minimum data necessary to operate and improve our Site. We do not collect personal data such as your name, email address, or payment information unless you voluntarily contact us or sign up for our services.
This Privacy Policy explains what data we collect when you visit our Site, why we collect it, how long we keep it, and what rights you have. If you have any questions, please contact us using the details in Section 10.
2. Data Controller
For the purposes of the GDPR, Walk the Room is the data controller responsible for your personal data collected through walktheroom.com.
Contact details:
- Website: walktheroom.com
- Email: info@walktheroom.com
3. What Data We Collect
We collect only the minimum data necessary to operate and improve our Site. We do not collect personal data such as your name, email address, or payment information unless you voluntarily contact us or sign up for our services.
Analytics Data (Automatically Collected)
When you visit our Site, we automatically collect certain technical and behavioural information via cookies and analytics tools, including:
- IP address (anonymised where possible)
- Browser type and version
- Operating system and device type
- Pages visited and time spent on each page
- Referring URL (the page that brought you to our Site)
- Approximate geographic location (country/region level only)
- Clickstream data and interaction events
Cookies
We use cookies — small text files stored on your device — to help us understand how visitors use our Site. We use the following types of cookies:
- Strictly Necessary Cookies: Required for the Site to function. These cannot be disabled.
- Analytics Cookies: Used to measure traffic and usage patterns (e.g., Google Analytics). These are only set with your consent.
- Preference Cookies: Used to remember your cookie consent choice.
On your first visit, we will ask for your consent before placing any non-essential cookies. You can change or withdraw your consent at any time via our cookie settings banner.
4. Legal Basis for Processing (GDPR Article 6)
We process your data on the following legal bases:
- Consent (Art. 6(1)(a)): We rely on your consent for analytics and non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
- Legitimate Interests (Art. 6(1)(f)): We process certain technical data (such as server logs) based on our legitimate interest in maintaining the security and performance of the Site, where this does not override your rights.
5. How We Use Your Data
We use the data we collect solely for the following purposes:
- To monitor and analyse Site traffic and usage in aggregate
- To improve the design, content, and performance of the Site
- To diagnose technical issues and maintain Site security
- To understand which features of our real estate SaaS products attract the most interest
We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.
6. Sharing Your Data
We do not sell, rent, or trade your data. We may share anonymised or aggregated analytics data with the following categories of third parties:
- Analytics Providers: We use Google Analytics (operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) to process usage data on our behalf under a data processing agreement. Google may transfer data outside the EEA under Standard Contractual Clauses.
- Hosting & Infrastructure Providers: Our Site is hosted on servers that may process technical access logs. These providers are bound by GDPR-compliant data processing agreements.
- Legal Authorities: We may disclose data if required by law, court order, or to protect the rights, property, or safety of Walk the Room or others.
Any third party processing data on our behalf acts only on our instructions and is contractually required to protect your data in accordance with GDPR.
7. International Data Transfers
Some of our third-party service providers (such as Google Analytics) may transfer data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, to ensure your data receives an equivalent level of protection.
8. Data Retention
We retain analytics data only for as long as necessary to fulfil the purposes described in this policy. Specifically:
- Google Analytics data is retained for a maximum of 14 months, after which it is automatically deleted.
- Server log files are typically retained for up to 30 days for security purposes.
- Cookie consent records are retained for up to 12 months.
Once data is no longer required, it is securely deleted or anonymised.
9. Your Rights Under GDPR
As a data subject under the GDPR, you have the following rights. To exercise any of them, please contact us at the details in Section 10. We will respond within one month of receiving your request.
- Right of Access (Art. 15): You have the right to request a copy of the personal data we hold about you.
- Right to Rectification (Art. 16): You have the right to request correction of inaccurate or incomplete data.
- Right to Erasure / ‘Right to be Forgotten’ (Art. 17): You have the right to request deletion of your personal data where there is no compelling reason for us to continue processing it.
- Right to Restriction of Processing (Art. 18): You have the right to request that we restrict how we use your data in certain circumstances.
- Right to Data Portability (Art. 20): You have the right to receive your data in a structured, commonly used, machine-readable format.
- Right to Object (Art. 21): You have the right to object to processing based on legitimate interests at any time.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time via our cookie banner or by contacting us.
- Right to Lodge a Complaint: You have the right to lodge a complaint with your national supervisory authority. In Ireland, this is the Data Protection Commission (www.dataprotection.ie). In other EU member states, please contact your local authority.
10. Managing Cookies
You can control cookies in the following ways:
- Cookie Consent Banner: On your first visit, you can accept or decline non-essential cookies using our consent banner. You can change your preference at any time by clicking the “Cookie Settings” link in our Site footer.
- Browser Settings: Most browsers allow you to refuse cookies or delete existing ones. Please refer to your browser’s help documentation for instructions.
- Google Analytics Opt-Out: You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-Out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout
Please note that disabling certain cookies may affect the functionality of the Site.
11. Security
We take the security of your data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the “Effective Date” at the top of this page. For significant changes, we will provide a more prominent notice. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how we handle your data, please contact us at:
Walk the Room
- Website: walktheroom.com
- Email: info@walktheroom.com
We aim to respond to all data rights requests within 30 days. If you are not satisfied with our response, you have the right to complain to your national data protection authority.
