ARTICLE

Our approach to AI use in CGIs

Yes, it’s a topic of AI, yet again. It seems like you cannot open an internet browser and not read about it - from monitoring your daily routines and sleep cycles to helping you order the perfect balanced meals or picking the most fitting movie to watch after a long day - we can all agree at this point that AI is everywhere and is here to stay. Its presence in the CGI industry is vast at this point, and not learning to take advantage of it would be deciding not to grow. So we grew. We learned. We tested. We adapted. And we believe that we ended up with a safe and sustainable workflow regarding AI tools. With insights from our Art Director, Marcelo Duarte, and our Chief Operating Officer, Charlotte Stuveback, we compiled our findings about the latest tools and discussed how we approach the AI beast.