Not all projects need to be overwhelming when it comes to image numbers to convey the atmosphere of the space. This is the case of two retail images we delivered for a London-based marketing agency, Shelley Sandzer. We were asked to bring in our expertise in storytelling and bring the potential of the retail spaces located on 30 Charing Cross Road to life.

Incorporating subtle storytelling, people’s interactions, the intersection between public and semi-public spaces, and making sure the time of day is readable via the lightning in the image - we use it all in cases like this, when there’s a limited space for making a project truly shine.