WtR is a value-driven 3D studio for commercial property

We pride ourselves on the artistic, creative, and technical merit of our visualizations and equally our in-depth understanding of commercial property. Using this knowledge and experience, we combine our value-driven approach to deliver CGIs of the highest quality, bringing commercial property to life.

What We Deliver

We deliver a wide range of specific services and would consider ourselves as a full-service provider for commercial property digital marketing material.

Images (CGI´s)

High-End CGI´s

Our core product is high-end, premium CGI´s with people, and a clear aim to find a balance between emotional and functional aspects of a space.

 

As a good complement to CGI´s, closeup CGI´s focus on specific areas and (additional CGI´s drawn from a previously created CGI) are a great way to further enhance the details in a space. They are also a great way to leverage previous 3D work and drive the emotional aspect of a space.

Sketching

Our architects can help you sketch out a first vision or concept.

 

Creative CGI´s

Why not do something totally different? In 3D, photorealism does not always mean realism. Let us bend the rules of physics to create an even more creative result.

Animation and interactivity

Films, Animations and Flythroughs

Film, animations and flythroughs are the perfect way to package a building. Use it to push USP´s, communicate a lifestyle or a location. 3D-animations work well in combination with real filming, voice-overs, interviews, or graphic presentations.

 

360´s and Virtual Reality Tours

Suitable for onsite and remote presentations. You can vary between styles and walk around the building through various “hot-spots”. Works well on tablets, desktop, or mobile devices. For a full immersive VR experience, we can create 3D to let your potential tenants experience and feel the space using mobile hardware (Oculus Go).

 

GIF´s and Moving CGI´s

Loop or animate certain details in an image, and the result will be a more engaging output that works very well in social media channels, screens or on project specific websites.

 

Augmented Reality

Perfect for when turning a building in 3D, AR is a valuable tool to explain certain parts of your development. The location of entrances, streets, terraces and much more.

Other services

Floorplans, Design & Moodboards

Are you missing input-material? Let our architects help you create a floorplan that is functional, modern, tailored to a specific target groups and works for CGI work. We are happy to help with moodboards and design in a similar manner.

 

Drone photography

We can help contract one of our Drone photography partners to ensure that all input for CGI´s are where they need to be (lighting, angles)

3D consultancy

Have doubts about what to focus on? Let us navigate the 3D minefield so that all USP´s of the project are communicated in the right way.

High-End CGI´s

Our core product is high-end, premium CGI´s with people, and a clear aim to find a balance between emotional and functional aspects of a space.

 

As a good complement to CGI´s, closeup CGI´s focus on specific areas and (additional CGI´s drawn from a previously created CGI) are a great way to further enhance the details in a space. They are also a great way to leverage previous 3D work and drive the emotional aspect of a space.

Sketching

Our architects can help you sketch out a first vision or concept.

 

Creative CGI´s

Why not do something totally different? In 3D, photorealism does not always mean realism. Let us bend the rules of physics to create an even more creative result.

Films, Animations and Flythroughs

Film, animations and flythroughs are the perfect way to package a building. Use it to push USP´s, communicate a lifestyle or a location. 3D-animations work well in combination with real filming, voice-overs, interviews, or graphic presentations.

 

360´s and Virtual Reality Tours

Suitable for onsite and remote presentations. You can vary between styles and walk around the building through various “hot-spots”. Works well on tablets, desktop, or mobile devices. For a full immersive VR experience, we can create 3D to let your potential tenants experience and feel the space using mobile hardware (Oculus Go).

 

GIF´s and Moving CGI´s

Loop or animate certain details in an image, and the result will be a more engaging output that works very well in social media channels, screens or on project specific websites.

 

Augmented Reality

Perfect for when turning a building in 3D, AR is a valuable tool to explain certain parts of your development. The location of entrances, streets, terraces and much more.

Floorplans, Design & Moodboards

Are you missing input-material? Let our architects help you create a floorplan that is functional, modern, tailored to a specific target groups and works for CGI work. We are happy to help with moodboards and design in a similar manner.

 

Drone photography

We can help contract one of our Drone photography partners to ensure that all input for CGI´s are where they need to be (lighting, angles)

3D consultancy

Have doubts about what to focus on? Let us navigate the 3D minefield so that all USP´s of the project are communicated in the right way.

Our USP´s

Our main aim is to deliver valuable material for our clients, material that resonates with potential clients and communicates pre-let commercial developments, vacant office spaces and, or multi use properties. Besides delivering some of the best material in the industry, here are some reasons that make Walk the Room (WtR) different and stand out against the competition.

A value-driven approach

Combining Art with Actual Value

We are always looking to increase ROI of what we deliver as far as possible when working with our clients. WtR always takes a considered approach, instead of blindly doing CGI´s without a thought, we exist to guide our clients in the complex world of CGI´s, VR and animations when realising their projects.

The building Itself is the Focus

In understanding (in dialogue with our clients) the true USP´s and target groups of the building, we can suggest a package and output material that clearly aligns with the sales and leasing process. We can ensure no money is spent on CGI´s that do not add value, as well as leveraging the 3D-content to maximise the marketing investment. The result is a more nuanced and value adding 3D marketing pack.

Commercial property focused

A Clear Focus

We have for many years built our approach and studio with an aim of being the best we can be to our core clients. This approach requires focus. Commercial property is (according to us), much more complex as stakeholders, processes, USP´s and target groups all require more than just “beautiful output”. That’s why we like it.

Processes and Workflows

Clients that work with us come back. We believe the main reason for this is due to our streamlined processes and agility. As commercial property is complex, our ability to plan and communicate clearly is key. Especially when timelines shift, there are many moving variables and the pressure is high.

Full Service

We pride ourselves on offering a full package to our clients. Apart from CGI´s, VR, 360´s and animation, we are architects and can service our clients with moodboards, floorplans, design and much more related to a successful commercial property CGI delivery.

A Scandinavian heritage

Born in Stockholm

Scandinavia has always had a high level of focus on quality, interior design, innovation and delivering on promises. We have many nationalities in our studio, but all are working with a similar mindset. This is especially important in high stakes projects and in a world where 3D-projects can be delivered from all around the world.

Combining Art with Actual Value

We are always looking to increase ROI of what we deliver as far as possible when working with our clients. WtR always takes a considered approach, instead of blindly doing CGI´s without a thought, we exist to guide our clients in the complex world of CGI´s, VR and animations when realising their projects.

The building Itself is the Focus

In understanding (in dialogue with our clients) the true USP´s and target groups of the building, we can suggest a package and output material that clearly aligns with the sales and leasing process. We can ensure no money is spent on CGI´s that do not add value, as well as leveraging the 3D-content to maximise the marketing investment. The result is a more nuanced and value adding 3D marketing pack.

A Clear Focus

We have for many years built our approach and studio with an aim of being the best we can be to our core clients. This approach requires focus. Commercial property is (according to us), much more complex as stakeholders, processes, USP´s and target groups all require more than just “beautiful output”. That’s why we like it.

Processes and Workflows

Clients that work with us come back. We believe the main reason for this is due to our streamlined processes and agility. As commercial property is complex, our ability to plan and communicate clearly is key. Especially when timelines shift, there are many moving variables and the pressure is high.

Full Service

We pride ourselves on offering a full package to our clients. Apart from CGI´s, VR, 360´s and animation, we are architects and can service our clients with moodboards, floorplans, design and much more related to a successful commercial property CGI delivery.

Born in Stockholm

Scandinavia has always had a high level of focus on quality, interior design, innovation and delivering on promises. We have many nationalities in our studio, but all are working with a similar mindset. This is especially important in high stakes projects and in a world where 3D-projects can be delivered from all around the world.

“I’ve had a very positive experience working with WtR in my pre-let commercial developments. Great processes, value-adding input and professional team.”
Ola Kolmert, Pre-let commercial developments at Niam

Our process

To provide as much value as we can towards our clients. We have a simple and clear process.

Planning and required information

Planning

Project planning is coordinated by a Project Coordinator and each project is assigned a dedicated Project Manager upon sign off. A custom project plan, based on your individual needs, is created, and sent to you using a planning software tool with clear responsibilities outlined.

 

Required information

We ask you to kindly send over all necessary project information at least one week prior to the start of production so that preparations can be made in a timely manner. We reserve the right to reschedule your project if you are unable to meet our requirements.

 

If you do not have a moodboard or furniture schedule we are happy to help you with this. We have experienced interior designers and architects on our team.

 

You can read more about the specific information we require by downloading the pdf in this link:

Production process and feedback

General process

Our production follows a three-step process with two feedback rounds, one after each draft is created. Additional feedback rounds can be requested for a small fee.

 

  1. Base draft (feedback round 1: composition, mood, and furniture layout)
  2. Prefinal draft (feedback round 2: materials, colours, props, and people)
  3. Delivery

 

You can find a detailed example of the process in the following links:

Feedback

We use software to gather feedback. All comments are stored and viewed in real-time by all parties involved in the project. It is easy to track and submit comments for changes. Feedback should always be provided in English. As a rule of thumb, we allow 24 hours for feedback, but this can be adjusted to fit your individual needs without any extra cost.

Delivery

Formats

CGI’s are delivered as JPEGs in 5,000 pixels (width or height) and web adjusted versions (JPEGs) in 1,500 pixels width.

 

360 tours (virtual tours) are delivered as accessible links that can be viewed through standard VR headsets, tablets, or desktops. The links can be shared easily by email or embedded on websites.

 

Animations are delivered as MP4’s in High Definition (1,920 pixels width). We can also provide web sized versions for various applications.

 

Delivery

All material (except for the 360 tours) are delivered through WtR’s private WeTransfer account.

Planning

Project planning is coordinated by a Project Coordinator and each project is assigned a dedicated Project Manager upon sign off. A custom project plan, based on your individual needs, is created, and sent to you using a planning software tool with clear responsibilities outlined.

 

Required information

We ask you to kindly send over all necessary project information at least one week prior to the start of production so that preparations can be made in a timely manner. We reserve the right to reschedule your project if you are unable to meet our requirements.

 

If you do not have a moodboard or furniture schedule we are happy to help you with this. We have experienced interior designers and architects on our team.

 

You can read more about the specific information we require by downloading the pdf in this link:

General process

Our production follows a three-step process with two feedback rounds, one after each draft is created. Additional feedback rounds can be requested for a small fee.

 

  1. Base draft (feedback round 1: composition, mood, and furniture layout)
  2. Prefinal draft (feedback round 2: materials, colours, props, and people)
  3. Delivery

 

You can find a detailed example of the process in the following links:

Feedback

We use software to gather feedback. All comments are stored and viewed in real-time by all parties involved in the project. It is easy to track and submit comments for changes. Feedback should always be provided in English. As a rule of thumb, we allow 24 hours for feedback, but this can be adjusted to fit your individual needs without any extra cost.

Formats

CGI’s are delivered as JPEGs in 5,000 pixels (width or height) and web adjusted versions (JPEGs) in 1,500 pixels width.

 

360 tours (virtual tours) are delivered as accessible links that can be viewed through standard VR headsets, tablets, or desktops. The links can be shared easily by email or embedded on websites.

 

Animations are delivered as MP4’s in High Definition (1,920 pixels width). We can also provide web sized versions for various applications.

 

Delivery

All material (except for the 360 tours) are delivered through WtR’s private WeTransfer account.

Working at WtR

We have an aim to build a great work place for our most the most important part of our company, ourselves. If you like what we do and feel that you would like to be a part of this journey, send an email and we will take it from there.

Team

The best team

Plain and simple. At Walk the Room, you will find CGI freaks, climbers, hikers, runners, PES winners (and the occasional losers), entrepreneurs, disc-golfers, globetrotters, pastoral farmers (if two rabbits count as a farm), whiskey lovers and in general a bunch of extremely talented artists, designers and managers.

Work environment

Engaging workday

Working at WtR is full of exciting projects, challenging responsibilities, and fun with the team! Don’t take our word for it – just stop by anytime for an afternoon coffee or end-of-day beer.  

 

Work life balance

We strongly believe that people can truly excel in their careers when their personal lives are at least as colourful and satisfying as a great day spent working on a cool project. Work-life balance for us is not an empty recruitment slogan, but something we actively promote and even have to enforce from time to time 🙂 We see ourselves as marathon runners, not sprinters – and as such, we want to make sure that our people are in a great shape for the long run.

Inspiring journey

With great ambitions

We have grown from a two-man start-up in 2011 to a healthy business employing 25+ talents from 10 different countries around the world. Our intention is to keep this trend, as sustainable growth represents not only bold new opportunities, but valuable learnings and increased security for our team.

 

Today we create CGIs, AR and VR tours, animations and gifs. What will it be tomorrow? If you have ideas to share and a vision to pursue, Walk the Room is the right place for you.

The best team

Plain and simple. At Walk the Room, you will find CGI freaks, climbers, hikers, runners, PES winners (and the occasional losers), entrepreneurs, disc-golfers, globetrotters, pastoral farmers (if two rabbits count as a farm), whiskey lovers and in general a bunch of extremely talented artists, designers and managers.

Engaging workday

Working at WtR is full of exciting projects, challenging responsibilities, and fun with the team! Don’t take our word for it – just stop by anytime for an afternoon coffee or end-of-day beer.  

 

Work life balance

We strongly believe that people can truly excel in their careers when their personal lives are at least as colourful and satisfying as a great day spent working on a cool project. Work-life balance for us is not an empty recruitment slogan, but something we actively promote and even have to enforce from time to time 🙂 We see ourselves as marathon runners, not sprinters – and as such, we want to make sure that our people are in a great shape for the long run.

With great ambitions

We have grown from a two-man start-up in 2011 to a healthy business employing 25+ talents from 10 different countries around the world. Our intention is to keep this trend, as sustainable growth represents not only bold new opportunities, but valuable learnings and increased security for our team.

 

Today we create CGIs, AR and VR tours, animations and gifs. What will it be tomorrow? If you have ideas to share and a vision to pursue, Walk the Room is the right place for you.

“WtR is a great place to work, there is a high degree of trust, creative input, empathy, autonomy and flexibility. We all believe in respect, fairness and trust and this is shown in the great camaraderie between everyone – we help each other, we eat together, we play games together, we take pride in our work because we care deeply about it and we’re always learning.”

Jai, Commercial Director

“I work alongside some great, talented people. We come from different backgrounds, so everyone can share their knowledge and skills when collaborating. In the company each opinion matters. A working environment where I am able to grow and show my potential. We’ve been known to crack a joke or two…there is something to laugh about every day!”

Lazar Todorovski, 3D-Artist / Architect

“Great to work in a friendly environment being surrounded by cool and creative people where we keep exploring new ways to create better images and animations.”

Petr Titera, 3D-artist
Alexander, head of production.
Alexander, head of production.
Our cactuses
Our cactuses
chill out room
chill out room
our hand made ping pong table.
our hand made ping pong table.
Natural open landscape.
Natural open landscape.
Bulls eye
Bulls eye
Open landscape working
Open landscape working
VR goggles always in reach
VR goggles always in reach
Moodboard creation by Manuela
Moodboard creation by Manuela

If you would like to drop us a line, just say "hi" or apply for a job, feel free to send us an email here.