Elevate Your Content: Exploring the 4 E’s of Excellent Animations

Entice – Creating Excitement

To capture your audience’s attention, it is crucial to entice them right from the start. By understanding the purpose of your animation and creating a sense of anticipation, you can ignite curiosity and generate excitement. Learn how to leverage the fear of missing out and pique the curiosity of the viewers, ensuring they are eager to explore what you have to offer.

Enchant – Building Emotional Connections

Animations have the power to enchant your audience, evoking feelings of awe and wonder. By creating visually stunning and emotionally resonant experiences, you can forge a deep connection between your brand and the target audience. Discover how to tap into their desire for beauty and use animations to help them envision their dreams of success, placing your property at the center of their aspirations.

Entertain – Adding a Relational Dialogue

Entertainment plays a vital role in keeping your audience engaged and building a more relatable connection. Discover how humor or light-heartedness can make your brand more inviting and the dream you offer more attainable. Infuse animations with scenes that are simply fun to watch to spark ideas, conversations and make your content shareable.

Educate – Simplify and Appeal

Animations can be a powerful educational tool, simplifying complex information and presenting it in an appealing way. Present your offering in the most pedagogical manner, taking an outside perspective on your messaging to cater to your address audience’s concerns and interests. Creating your narrative and messaging around your audience interests ensures the messages of the animation stick.

Meet Petr Titera – Animation Expert at Walk the Room

We sat down with Petr to discuss all the art of animation and how he became an expert!

Petr, how are you doing today?

It’s Friday so great. thanks 🙂

Can you tell us a little bit about how you found your way to the visualization industry?

My earliest memories of using this software go back to high school when I came across a book about 3ds Max 5 which was around the year 2002. At that time, we didn’t have internet access at home. I remember my first attempt at following a tutorial, trying to make a ball bounce down a set of stairs.After that I was also playing a lot with game level editors.

Back then, finding any animation courses in the Czech Republic was really hard. But later, when I moved to England, I found some great courses in college and university. These courses boosted my confidence and gave me the inspiration I needed to pursue my dream of working in the visualization industry.

At Walk the Room you quickly became the go-to person for animations, what is it about animations that you like so much?

To me, animation is just a natural progression from static images, allowing for the presentation and communication of richer content with addition of audio. When seamlessly edited alongside an appropriate soundtrack, it has the power to create more emotions in people than a still image. And that’s what I like the most, matching the audio with visuals.

How can you tell a great animation from an OK one? What is the first thing you should look for?

First thing is the camera movement. People who are just starting with animation want to show everything very quickly and the camera is too fast and chaotic. Subtlety and simplicity is the key. Then it comes to composition, framing and focus points.

What kind of software are you most excited about at the moment?

I am always excited about what the latest updates to our software brings. It improved greatly in the last 10 years in terms of speed and ease of use.

But I am also excited about rapidly developing AI features. Photoshop Beta and its own generative fill. Midjourn and Runaway looks very exciting where you can basically generate images from text input and animate those images again with your text input.

Do you have a favorite animation?

There are many great animations we have recently worked on. I always appreciate well matched and composited drone shots. These are very hard to do. NCC Exterior shots are great in this one. And the New York promo looks amazing as well.

Do you have any advice for people looking to improve their skills within animations?

There are lots of great tutorials on youtube. That’s where I learnt from mostly. Take inspiration from cinema, music videos and other arch viz studios. Be patient 🙂

Excellent animations are not just visually appealing, but purposeful and strategic in their execution. By leveraging the 4 E’s, you can create amazing animations that effectively communicate your message and leave a lasting impression on your audience!