Architectural Walkthroughs: Sell Your Commercial Property in Under 2 Minutes

Fully immerse your audience in the lifestyle you’re offering

We all know what it’s like to get lost in a great movie. To completely lose track of time and place, and to feel like you’re right in the middle of the French Riviera or Middle-earth. You can give your clients exactly the same experience with architectural walkthroughs. After all, it’s not actually sq ft we’re thinking about when we buy a property. It’s the lifestyle it can give us. Show your client how the natural light shines through the floor to ceiling windows. Put some books on the coffee table and pick the perfect chair to cozy up an office space. Add the perfect music, special effects, and camera movements to convey the right atmosphere, and it’s easy to imagine living, eating, or working in a particular space. With this kind of visual storytelling, your clients are sure to fall in love with your property.

Showcase unique features with exceptional detail

What’s that jaw-dropping feature that you know would sell your project all by itself if only your client could visualize it? Are you planning to restore all the original detail on a ceiling? Is your lobby going to be an oasis of green? As fantastic as we think 3D renders are, there are some things that will always be better captured on film. Walk your audience through your space and zero in the one feature that will stop them in their tracks.

Take your audience on a visual journey

Renders go a long way in showcasing your property vision, but 3D animations breathe life into your property. You can map out a whole visual journey and take your prospective client along for the ride. Show them each room as if they were walking through it. Give them a bird’s eye view of the property before taking them along their daily route. What shops will they pass? Where will they stop for their daily coffee? Will they take a break in the courtyard and chat with their colleagues? How about yoga on the roof terrace at lunch time? Just as important as a journey through the spaces is transitioning from day to night, so your audience gets the full picture. This is when you can create that extra special moment. A view of the Empire State building as the sun sets. A morning coffee in the sun-drenched office kitchen. By creating a captivating experience for your audience, you’ll capture their attention and speak to their emotions.

Walk your viewer through the surrounding area

With animations you can showcase interiors, close ups of design details, and much much more. You can take your viewer on a trip around their future office space or around the whole neighborhood. What could be more immersive than that? Take them from the tube to the lobby of their office. Show them the restaurant options for lunch. Or walk them through a nearby park. The possibilities are endless.

Demonstrate the size of the space and equip it in a matter of seconds

Renders are great, but when it comes to really conveying the dimensions and proportions of a space, architectural walkthroughs are the way to go. Instead of showing only certain angles of a space, you can walk your audience through each room, giving them a real sense of the size of the space and what they can do with it. Go even further by showing them the empty space and then quickly filling it. Not only will they understand the scale and dimensions, but they’ll also get to see the potential of the space realized in a matter of seconds.