BLOG / The most effective way to let a vacant space

The most effective way to let a vacant space

The most effective way to let a vacant space

The most effective way to let a vacant space

Demand for office space to reduce by 15% forecasts Green Street

Over the past few years the horsemen of the apocalypse rode in, one by one forcing us to reinvent what the future city needs to become. First came e-commerce, closing down brick and mortar retailers, then came covid, keeping us at home while putting even more pressure on retail and all kinds of hospitality, and finally recession and the energy crisis are here.

Needless to say, commercial properties in general, and office spaces in particular, are likely to find themselves in a market with extreme competition. And with that, the USPs that worked in the past will become commonplace – well-thought-though office space and modern amenities a heartbeat away from amazing restaurants and stores are not going to be as hard to come by as they used to be.

The question is, what’s the most effective way to let commercial space under the current market conditions?

Options are many, varying from CAT A+ and onsite visits, 360 photographical capturing of the space, to e-styling and renders. One thing’s for sure, one size doesn’t fit all.

After hundreds of vacant space projects and countless conversations with property owners and leasing agents over the years, here’s what we’ve learned.

The questions that will help you choose the right solution for your vacant space:

What is the current state of the space? If it’s spotless – photographs and onsite visits will do the trick. But if the space is a bit worn down, or branded by a previous tenant, showcasing the future potential of the space and how it can be adapted to the new tenant’s needs, is crucial. 

What’s the deadline? We often get contacted for renders of vacant spaces, when all other attempts have failed. The onsite visits didn’t garner much excitement, the photographs didn’t do the job, neither did the low-res renders. The learning is, if time is tight, invest in high-quality visualizations from the start.

Are you asking a price premium for a great location and space? Simply put, a premium price requires premium communication and sales material. Readers of Blink by Gladwell, will remember that people will almost always know the difference between high and low quality, even if they can’t put their finger on what makes them feel that way. It’s all about getting the details right, from the furniture people dream of, to creating the atmosphere of starting the work day with a hot cup of coffee in a space that inspires creativity and protects productivity.

What’s the size of the space? One of the major deciders for what solution to use is the size of the space. Is the space small enough to cover with one image? If so, e-styling or photography is probably the cheapest option, but it comes with some restrictions. If you need to showcase various aspects of the space, an overview, the reception, a meeting room etc., renders give you full flexibility to choose perspectives and how to dress it or where to put the focus. Planned right, the synergies of modeling, will allow for an equally cost-efficient solution to e-styling.

What length of contract are you looking to close? Do you need to communicate the flexibility of a property to showcase how a company can grow or shrink the space to their needs? This is where office selectors, digital dollhouses, project websites and similar make their entry. A sizeable upfront investment, but one that keeps on giving for years. When the time comes to reskin the solution to feel fresh and updated, most of the work has already been conducted and paid for.

Getting the most bang for the buck

Having selected the best solution for your vacant space, the next question is how to get the most bang for the buck. When it comes to renders, here are the top three tricks of the trade from some of the most seasoned leasing agents we work with:

Your property is located in a new area, perhaps even under construction. Showcasing proximity to public transport, future landmarks and restaurants, and recreational areas is crucial. They may not be directly connected to the property or space, but the space will never be considered if the area itself isn’t embraced by the potential tenant.

You have a broad target audience. Could your next tenant be anyone from a client who needs a formal luxurious setting to an art collective or start-up incubator? Nothing beats showing the same space with entirely different interiors. Opposite to popular belief, trying to aim for a style that doesn’t offend anyone is a sure way to make sure no one loves it.

You have a picky target audience, and perhaps one that has a hard time seeing themselves in the space. Use vignettes, i.e. closeups in images that evoke emotions so that it’s easier to imagine what spending time there would feel like. It’s a great way to harvest maximum value from 3D modeling, achieving a low total price for the renders while covering different aspects of the space.

Letting vacant spaces in a nutshell

To sum up, choosing the most effective way to let a vacant space depends on many factors ranging from the current state of the space and the deadline to the asking price, location, audience, and size of the space. There’s no one size fits all, but we’ve found that an upfront investment in high-quality visualizations will give you the most value for money when it comes to the long-term marketing of a premium space, offering a chance to focus on the unique details as well as important landmarks an in the surroundings.



ARC Uxbridge: A best-in-class office and lab campus

ARC Uxbridge: A best-in-class office and lab campus

ARC Uxbridge: A best-in-class office and lab campus

ARC Uxbridge is a leading business and innovation campus offering best-in-class office and lab space with easy access to London and Uxbridge town center. Set in 70 acres of parkland amidst a thriving community of innovative businesses, Building 01 has been completely refurbished to create over 85,000 sq ft of premium office space. The light-filled premises offer views of the surrounding greenery, the thriving Clubhouse, and the Sands River. Add to that a private roof terrace with flexible spaces for having a coffee between meetings or holding an impromptu brainstorming session, and you have one of the best workspaces in the area. Read on to learn more about our client's vision and how we worked together to bring it to life.

The vision

ARC’s passion is supporting science and innovation businesses to thrive. By creating an environment that encourages collaboration and fosters creativity, clusters across the ARC network create the best possible environments for innovation that makes a difference in challenges faced around the world. Home to over 300 leading science and innovation organizations as well as over 10,000 employees, ARC offers access to a growing network with a range of exclusive benefits, including events, summits, training, profile, and access to space for away days and science sprints. ARC Uxbridge is for people who want to be part of an exciting innovation platform, and the refurbishment and all marketing materials needed to reflect that.

Originally constructed in 2001 as a solely occupied building, Building 1 has been well maintained and looked after, but it reflected its time and age. The market has ultimately moved on in terms of aesthetics and sustainability, among other things. The main goal of the brief given to the architects was that the building needed to be the best in the Thames Valley – modern but maintaining the inevitable professional feel that is needed at ARC Uxbridge. Spratley and Partners were brought on to design a market-leading finish that benefits from 50 acres of greenbelt, brilliant parking ratios, and pioneering on-site amenities.

The target audience

Historically, the campus has attracted Blue Chip multi-national organizations that solely occupied their own buildings. The pandemic has led to a change in the way people work and make use of office space, however, and flexible working practices have led to potential occupiers looking for less space but still of extremely high quality. ARC recognized this quickly and has been able to make improvements and adjustments to the campus to offer more flexible space, with options to let buildings to more than one occupier, leading to a broader target market. The main focus has been to allow members desk space in Adapt (their Serviced Office Provision) to benefit from all the amenities and benefits the park has to offer. ARC Uxbridge also has a rich history of pharma company occupation, which they have grown creating a pharmaceutical cluster.

The challenge

One of the main challenges in showing the unique selling points of ARC Uxbridge is that everyone sees a campus and a car park with expansive buildings, when ARC Uxbridge is much the opposite. The marketing materials needed to show the modern, thriving campus with best-of-breed facilities that it is.

Uxbridge has fantastic parking ratios, which is of extreme importance to members, but they also own 50 acres of greenbelt at the site with trim trails, preserved habitats, and lakes (which can be fished), so 71% of the park is natural green areas that are well maintained and well used. It was important show ample space for parking without taking away from the beauty of the surrounding green areas.

The goals for the assets were very much in line with the goals of the company to support innovation and create market-leading environments and clusters to allow the people working in them to make a difference in the world. To make this happen, the goals of the design were to allow for ultimate flexibility which allows ARC to entice smaller and larger members to create a buzzing, vibrant cluster.

The partnership with WtR

To illustrate the potential of Building 01, we created 6 CGIs to showcase how the office space could be brought to life to fit the needs of different prospective tenants. We also produced an animation to show Building 01 in the context of the broader surroundings of ARC Uxbridge and the vast amenities on offer.

There was a real feel of a partnership of ‘we want this to be perfect’ not ‘that will do’. We very much look forward to working with WtR again.

ARC reported positive feedback internally and from the agent community. They found the process of working with WtR to be “fluid, easy, and very enjoyable” and appreciated our adaptability when it came to last-minute changes. “The quality of the video is one of the best I have seen, and the CGIs look amazing in our marketing channel”, stated George Wilson, Asset Manager at ARC. “There was a real feel of a partnership of ‘we want this to be perfect’ not ‘that will do’. We very much look forward to working with WtR again.”

 

Working with WtR

Would you like to discuss how we could help you showcase your unique project? Get in touch! We’d love to discuss your needs and how we could deliver the optimal suite of assets needed to market your commercial property.

 

Digital Property Marketing: 13 Details That Ensure You Stand Out

Digital Property Marketing: 13 Details That Ensure You Stand Out

Digital Property Marketing: 13 Details That Ensure You Stand Out

Most industries have been revolutionized by digitalization, and marketing is no exception. An ever-growing amount of marketing takes place online, and brands all over the world have spent years fine-tuning how to optimize their content for digital, and small mobile screens in particular. It begs the question - are we marketing properties in outdated ways? And are there ways to improve content for digital?

Optimizing property marketing for today’s audience

Google “best performing ads” on social media and a few common denominators will quickly appear. Striking colors, movement, short and catchy copy, the absence of complex information to process and digest. Google high-end commercial real estate visualizations, renders, or CGIs, and the majority of the images that come up follow a different logic, mostly displaying gorgeous, sophisticated, detailed images. This is not to say that these kinds of images and animations don’t have a place, but do they effectively capture people’s attention online?


B2B Marketing can still be emotion-driven

Some may argue that B2B marketing is different, less emotional, more about numbers. While there may be some truth to that, the dynamics of grabbing and holding the target audience’s attention are the same – we are, after all, still human. What can be done to complement commercial property imagery created for traditional media like billboards, printed folders and large screens? Details. Zeroing in on a detail – a dining table, a view, an exercise room, or even a chair – can help you grab the viewer’s attention to initiate a conversation and proceed to talking about the project as a whole.


Money well spent

Is it worth the extra money? Well, when the traditional images have already been created, the most expensive parts, meaning the model, the design, and the lighting have already been paid for. If the resolution is set to only work for a small format, spending that extra bit of cash can actually help increase the ROI on the visualization part of the marketing budget.


It’s all about the details

So why do details work? They’re human scale, and they help people imagine what it would actually be like to spend time in a space. Details make the dream tangible. But all details aren’t created equal, they need to stand out from the noise, and they need to speak to the viewer on an emotional level. We’ve compiled a list of stand-out images from projects we’ve worked on to showcase these 13 details for you, and to inspire you when planning your next project.


1. Showcase those spectacular views

Is there any better way to “sell” a commercial property than with stunning views? It may be clear from an exterior image of a building that it’s sure to have amazing views, but that’s not the same as putting your audience in the room and actually showing them that view. Add people to the mix – because what interests people most are people – and you’ve just sold the benefits of those top floor spaces in milliseconds.


2. Location, location, location

We all know that location is one of, if not the most important selling point of any project. Demonstrating the location on a map is both informative and functional, but showing it from the inside, using landmarks and recognizable areas connects to people’s emotions. Borrow the wow-factor from those nearby places, and just like that, your property goes from good to great. Who wouldn’t want a workspace with a view of the London Eye?


3. Make the most of unique features in your architectural visualizations

You’re just about to spend an unholy amount of money on restoring a facade to its original glory, or to build a staircase worthy of a Hollywood scene. Make sure those jaw-dropping features don’t get lost in the grand scheme of things by showcasing them in the way they were meant to be experienced. And ensure it pays off at the bottom line.


4. Tailor property marketing to audience interests

It’s notoriously hard to get people to read anything online, let alone interact with it. Part of the trick, of course, is to target your marketing to your audience’s interests. Larger images need to appeal to a broad audience with a diverse set of interests, but zeroing in on the details can help you speak directly to a sub-target audience like retailers, restaurateurs, or co-working spaces. They’ll appreciate you going the extra mile by taking their specific needs and wants into consideration.


5. Position the project using the right brands

By including brands and products that have the right associations, renders can signal the project’s future potential. It roots the project in the area, supporting local brands, or appealing to the audience of the featured brands. Whether it’s Apple, Four Seasons, or our local coffee shop, we all have brands we love. That makes us feel all the right things. Take advantage of that when marketing your property.


6. Feature iconic designs

We’re not saying everyone is a sucker for design, but we’re kind of saying everyone is a sucker for design. Whether people are knowledgeable enough to name specific chairs or lamps, most people know high quality interior design when they see it. Using iconic pieces of furniture draws the viewer in by being equally familiar and desirable, and it paints the space in the right light.


7. Use strong shapes or colors

The human eye and mind navigates the (overwhelming) amount of impressions we encounter daily in a number of ways, but generally, we humans favor things that don’t require a large amount of brain power, such as reading. That means that strong shapes and colors have a powerful effect on us in the same way “stop signs” do. By including strong shapes and colors in details, you ensure your image grabs your audience from the get-go.

 


8. Look for unique angles

A trick of the trade to optimize strong shapes and colors, as mentioned in the previous point, is to look for interesting angles and showcase them in your 3D visualizations. Those angles create a “What am I looking at? I need to figure this out.” moment in the viewer and establish interest in the image. That’s half of your job finished already.


9. Fine tune the atmosphere and ambience

Before we can even get to square meter price and desk capacity, the oh so important desire for the space must be established. Create an atmosphere or ambience so vivid that the viewer can almost touch it, and you’ve just sold a lifestyle (and a property). Be bold and be specific. It’s better to be clearly cool, refreshing, cozy, or lively than to try to be a little bit of everything.


10. Make it move

Animations can be costly, but there’s also a nifty way of adding movement to still images that grabs attention on small screens. Make the color of a typewriter change from blue to red to green and back, and you immediately capture attention without it costing an arm and a leg. Complement it with smart copy and you’ve got yourself a great asset for your property marketing efforts! Better yet, include movement in a way that ensures your potential customer imagines just how your space benefits their business. 


11. Incorporate the latest trends

You know how the items worn on the catwalks of the most prestigious fashion brands are bought by few, but seen by many? And how that goes on to help them sell the white t-shirts or mascaras that often make up the bulk of their business? Well, we think of restaurants and bars as the catwalks of commercial real estate projects. The bulk of the building may be office spaces, but it’s the restaurateurs and retail spaces that help build the perception and vibe of the building as a whole. Use those details to convey that the space will be the talk of the town, and your customer will understand that this prestige rubs off on the rest of the spaces and tenants as well.


12. Art for the sake of art – and business

Art doesn’t require a reason for being, but in this context, it has one nonetheless. It’s a good place to inject color in an image and create a focal point – without using strong color in furniture which may be polarizing or come across as too much. While it may not appeal to everyone on a personal level, it will most certainly capture their attention.


13. Employ inviting textures

Speaking to as many senses as possible is a way of ensuring that no stone is left unturned in the quest to attract the engagement of the viewer. Using highly tactile materials in the space, both in surface layers and in furniture, is a way to create ambient atmospheres without dimming the lights – especially useful in daytime places such as office spaces.

 

Ready to take your property marketing efforts to the next level by utilizing these tips? Get in touch to discuss your next project! We’d love to discuss how we can help you showcase your commercial property to your target audience on the right channels.

Celebrating 4 Outstanding Architects and Designers from the LGBTQ Community

Celebrating 4 Outstanding Architects and Designers from the LGBTQ Community

Celebrating 4 Outstanding Architects and Designers from the LGBTQ Community

As part of Pride Month, we’ve been celebrating the life and works of some outstanding designers and architects from the LGBTQ+ community on our social media channels. From the “father of skyscrapers” to a pioneer in the tropical modernism movement to the woman who’s credited with creating the profession of interior design, we’ve learned a lot of fascinating things, and we hope you’ve enjoyed it as much as we have. In case you missed our posts or you just want to learn a bit more about the 4 people we featured, read on!

Louis Sullivan

Louis Sullivan is known as the father of skyscrapers and his numerous works include the Auditorium Building in Chicago, the Guaranty Building (now the Prudential Building) in Buffalo, NY, and the Wainwright Building, St. Louis. Sullivan was a pioneer in designing steel-framed skyscrapers, but he’s also known for defining an architectural style unique to America. He believed a building should respond to its specific environment in the same way a plant would grow “naturally, logically, and poetically out of all its conditions.” You may have also heard his most famous quote – “form follows function”. As with many LGBTQ individuals of his era, his personal correspondence was destroyed toward the end of his lifetime. His legacy remains, not only in the form of revered architecture, but through his student, Frank Lloyd Wright, who apprenticed with him for six years.

Read more about him in Robert Twombly’s “Louis Sullivan: His Life & Work”.

 

Eileen Gray

Eileen Gray was an Anglo-Irish designer of decorative furniture and Modernist architecture. Gray came to architecture later in life after first studying drawing and painting at the Slade School of Fine Art. She was one of the first women to be accepted at The Slade, and that wasn’t the first time she’d carve out a space for herself in a male-dominated world. Ultimately, her passions lay elsewhere though, and she began experimenting with Japanese lacquerwork fused with geometry. She became interested in architecture in her late forties after a successful career in furniture design. She is best known for E-1027, a modernist villa in Cape Martin in Southern France. It’s an iconic seaside villa that she completed at the age of 51 with no formal architectural training. Gray was largely unrecognized in her own lifetime, but today she is regarded as a pioneer of the Modernist movement, and E-1027 is now a French National Cultural Monument.

Read more about her in “Eileen Gray: Her Life and Work: The Biography”.

 

Geoffrey Bawa

This is Geoffrey Bawa, Sri Lanka’s most renowned architect. He was born to a mother of German, Scottish, and Sinhalese descent and a father of Sri Lankan, Muslim, and French descent. It was these early influences that were instrumental in shaping his choices in both life and his future profession. He first studied and practiced law, but after the early deaths of his parents, he quit to spend time traveling. It was upon his return that he got his start in architecture after purchasing a rubber plantation called Lunuganga that he would go on to develop throughout his lifetime. Often called the father of the tropical modernist movement, Bawa’s style of architecture suited the hot, humid climate of Sri Lanka and focused on traditional materials. His influence can be seen across Sri Lanka, Bali, and Singapore. He’s perhaps best known for his hotel designs such as Kandalama Hotel. The structure of the luxury hotel was designed so that it hangs onto a cliff while facing Sigiriya rock.

Read more about him in “In Search of Bawa” by David Robson.

 

Elsie de Wolfe

This is Elsie de Wolfe, an American designer credited with creating interior design as a profession. Born in New York in 1865, de Wolfe was a socialite who spent her early years in Scotland and was presented to Queen Victoria at court – a rare honor for an American at that time. She originally trained as an actress, but became more famous for her on stage attire than her acting ability. She became a fashion icon and was even named “best-dressed woman in the world” in 1935. In 1887, de Wolfe settled into what was then called a “Boston marriage” with Elisabeth Marbury, a formidable figure in New York society who was wildly successful in her own right as a literary agent for the likes of Oscar Wilde, George Bernard Shaw, and many others. The two women shared a house on Irving Square, and it was there that de Wolfe discovered her talent and love for interior design. She was known for her hatred of the Victorian style of the time, which she considered hideous and dark. She opened up the space and redid the house in soft, warm colors to make it light, airy, and feminine. She became a professional decorator in 1905. That same year a group of powerful women, including Marbury, Anne Tracy Morgan, and Florence Harriman opened the first private club exclusively for women in NYC – The Colony Club. De Wolfe was commissioned to design the interiors. She was also active in the women’s suffrage movement and was awarded the Legion d’Honneur for giving the Red Cross the use of her villa in France during World War I.

Read more about her in her own book “The House in Good Taste”.

 

 

Did you enjoy our Pride Month campaign? Want to keep up with our latest news? Follow us on social media to stay up to date, meet interesting architects and designers, and to see beautiful 3D visualizations.

5 Unique CRE Ideas to Up-level Your Next Property

5 Unique CRE Ideas to Up-level Your Next Property

5 Unique CRE Ideas to Up-level Your Next Property

The world of commercial real estate is full of creativity and originality, and we’ve had the great pleasure to work on CGIs and animations for several unique properties over the years. We hope this list inspires you to go the extra mile with your next commercial property. And when it comes to finding that something special and ensuring it’s communicated properly to your shareholders, we’d love to help you bring your property to life through 3D visualization. Get in touch if you’d like to discuss your project.

Car Park Transformation

A car park is just a car park. Until it isn’t. Kungsleden got creative with this car park in Stockholm and transformed into a multi-purpose space. Need a place to work? You’ll find it here. Need space for an art exhibition? Check. Want to open a pop-up shop? No problem. Oh and you can park your car here too.


Meatpacking District

When the municipality of Stockholm decided it was time to develop the meatpacking district, it presented a unique opportunity for whichever property developer won the deal. The ideas and plans had to be presented to the council and the competition was fierce. The winning idea by Atrium Ljunberg and Gatun revitalizes the area while staying true to its roots by creating spaces for art and commerce and keeping food at the heart. This massive, ongoing project will be fully realized by 2030.


Adaptable Schools

The world has changed and so have the schools. That’s the basis that Adapteo Group has created their adaptable, modular schools on. With modular technology, each school can be built according to specific needs and easily adapted when those needs inevitably change. Offering a cost-effective, low-maintenance, and quick solution, these school facilities can be provided for a few days or long-term. New ideas and mindsets call for flexibility – Adapteo ensures we’re ready for what the future brings.

 


The Terminal

Industrial spaces don’t have to be boring. And this refurbishment of the largest postal sorting office in Sweden by JLL is the perfect embodiment of that. The goal was to refurbish the space with creative offices that offered fantastic access to industrial space and warehouse logistics. The project resulted in a light-filled, clean, and minimalist warehouse with fun, green, and spacious offices.

 


Oasis in Finnslätten

You could be forgiven for thinking you’re outside when sitting in the lobby of this building in the urban campus of Finnslätten. Developed by Kungsleden and designed by Tovatt Architects & Planners, Finnslätten is already unique as an urban campus where research, development, and production join forces to meet societal challenges. But this oasis is a destination in itself. Whether you need 10 minutes to yourself or a meeting place to discuss creative ideas, you’ll find what you need there.

 

Architectural Walkthroughs: Sell Your Commercial Property in Under 2 Minutes

Architectural Walkthroughs: Sell Your Commercial Property in Under 2 Minutes

What can architectural walkthroughs do for your business? Quite a lot. And it doesn’t matter whether you’re a property developer trying to get investors on board, a leasing agent trying to showcase your property’s potential to a prospective tenant, or an architect trying to win a competition to design a whole city block. Architectural walkthroughs can do a lot of the heavy lifting for you. Why tell your prospective client about your vision when you can put them right in the middle of it? Ready to see how you can take your client on a visual journey and sell your property in under two minutes? We’ve put together a few of the flythrough animations that we’ve provided for clients to let you see the value they can add to your property.

Fully immerse your audience in the lifestyle you’re offering

We all know what it’s like to get lost in a great movie. To completely lose track of time and place, and to feel like you’re right in the middle of the French Riviera or Middle-earth. You can give your clients exactly the same experience with architectural walkthroughs. After all, it’s not actually sq ft we’re thinking about when we buy a property. It’s the lifestyle it can give us. Show your client how the natural light shines through the floor to ceiling windows. Put some books on the coffee table and pick the perfect chair to cozy up an office space. Add the perfect music, special effects, and camera movements to convey the right atmosphere, and it’s easy to imagine living, eating, or working in a particular space. With this kind of visual storytelling, your clients are sure to fall in love with your property.

 

 

Showcase unique features with exceptional detail

What’s that jaw-dropping feature that you know would sell your project all by itself if only your client could visualize it? Are you planning to restore all the original detail on a ceiling? Is your lobby going to be an oasis of green? As fantastic as we think 3D renders are, there are some things that will always be better captured on film. Walk your audience through your space and zero in the one feature that will stop them in their tracks.

 

Take your audience on a visual journey

Renders go a long way in showcasing your property vision, but 3D animations breathe life into your property. You can map out a whole visual journey and take your prospective client along for the ride. Show them each room as if they were walking through it. Give them a bird’s eye view of the property before taking them along their daily route. What shops will they pass? Where will they stop for their daily coffee? Will they take a break in the courtyard and chat with their colleagues? How about yoga on the roof terrace at lunch time? Just as important as a journey through the spaces is transitioning from day to night, so your audience gets the full picture. This is when you can create that extra special moment. A view of the Empire State building as the sun sets. A morning coffee in the sun-drenched office kitchen. By creating a captivating experience for your audience, you’ll capture their attention and speak to their emotions.

 

 

Walk your viewer through the surrounding area

With animations you can showcase interiors, close ups of design details, and much much more. You can take your viewer on a trip around their future office space or around the whole neighborhood. What could be more immersive than that? Take them from the tube to the lobby of their office. Show them the restaurant options for lunch. Or walk them through a nearby park. The possibilities are endless.

 

 

Demonstrate the size of the space and equip it in a matter of seconds

Renders are great, but when it comes to really conveying the dimensions and proportions of a space, architectural walkthroughs are the way to go. Instead of showing only certain angles of a space, you can walk your audience through each room, giving them a real sense of the size of the space and what they can do with it. Go even further by showing them the empty space and then quickly filling it. Not only will they understand the scale and dimensions, but they’ll also get to see the potential of the space realized in a matter of seconds.

 

8 Ways That 3D Visualizations Bolster Your Property Marketing Efforts

8 Ways That 3D Visualizations Bolster Your Property Marketing Efforts

8 Ways That 3D Visualizations Bolster Your Property Marketing Efforts

The commercial property space is in a very unique place, with lets dropping and major companies pulling out of contracts that would never have been expected - it’s time for owners to have a look at their development and client strategies. While the discussion as to where budgets could be cut to make up the difference, or what properties and projects alike can do to make sure that they are or will be filled with quality people. Below we have mapped out 8 strong arguments to support why developers, owners, and marketers should invest in quality and reach associated with 3D visualizations and partners.

Communicate your property

Communicate any property efficiently with digital presentation assets such as CGIs, 360s, walkthroughs, and animations that will engage your audience, increasing online excitement that matters. By adding 3D property elements to your offering you bring the essence of the real world into the digital world. 

Show the characteristics and spaces that you and your clients care about, by allowing them to be experienced online from anywhere in the world.


Visually package your property’s USPs

Every one of your properties/projects have unique value, whether it be location, surroundings, layouts, size, materials, or flexibility, you can use 3D to visually explain your vision before development, refurbishment, or fit-out takes place. Ultimately, you will be able to quickly create interest and put on display the true value of your property.

 


Drive future value

We all know that the value of a property is not only immediate, in fact, its intrinsic value appreciates with time. But further value can be planned and even put on display through additional plans that may not be in phase 1. Does your property have the potential for future development? Make your plans visionary and at the same time concrete by showcasing the potential to drive future value.


Define unique characteristics

As the old adage goes, the devil is in the details. Every property/project is built around a few major values, which in the end, drive the interest in purchasing a property. However, increasing property value, and ultimately closing a quality buyer, lies in the details. By using 3D to push an average presentation into a game-changer, you can also put on display those unique individual characteristics that you have envisioned, which ultimately can skyrocket property value. Red granite lobby tabletops instead of wood? 3D allows you to capture every unique characteristic, which ultimately separates quality buyers from others.


Target great buyers/tenants

Like any great presentation or pitch, the tailoring of all information is key to its success. Imagine you’re a buyer/tenant, and you are viewing a property image that is in all white and beige, with floor plans laid out and neutral furniture peppered about. Sure, it’s in a great part of town and the commutes are easy for your employees. But aren’t you a little worried about the level of service and relationship you would receive from an owner that only values their property with some basic 2d layouts and image overlays? Now picture an owner that took the time to create an image that could actually show your company and teams in the office, with desks and furniture to subtly match your company feel and vibrance, virtually moving you into the space before you’ve even signed the contract.


Have meaningful conversations with clients

Have you ever joined a meeting where someone wasn’t prepared and decisions needed to be made? During this meeting, you end up using the time to draft what should have been ready for the meeting to discuss. 

3D visualizations are quite literally the version of being the most prepared for a client or investor meeting possible. By delivering 3D visualizations of a concept you show your audience that not only have you thought the entire property concept through and sketched it out, but you have fully committed to what it will be. Confidence in an idea is a major cornerstone to buyer confidence and commitment. 


Stand above your competition 

Keeping up with the competition” is a relic of the past. “Staying relevant” is a graveyard for slow decision-making. You either continue defining the future and pushing your competition to keep up, or you enjoy what’s left when they are done cherry-picking the best buyers and tenants out there. 

 We all know that for larger deals, each potential tenant or buyer of a property has multiple options to move to or invest in. Choosing a 3D partner that will not only deliver images for you on time but truly drive the creative process, create value, and deliver things that you didn’t know possible is what will keep you ahead of the competition and in the good graces of potential clients. 


Increase your potential buyer reach

It’s simple, in today’s ease of global movement and competitive property markets, people buy and rent property sight-unseen. With every development, refurb, or office let your potential reach is global. How do you reach a global audience with a very fixed-in-place product, property? You take the mountain to Mohamed.   

Save the client effort, time, and travel by creating an overwhelming digital showcase of your property, which will increase your buyer circle (overseas), cut transaction costs, and impress your prospects. 

Check out other blog posts for our latest news, interesting clients, and beautiful projects!